The Challenge
Kingston Plaza medical center set to open for patients on 04 March 2024. Dr. Moti Ram was well aware of working of digital landscape. They consulted with Dalgety Digital’s team regarding digital launch of Kingston Plaza in 2024
Digital Launch of Kingston Plaza
As Kingston Plaza falls under healthcare industry, digital marketing strategy was prepared accordingly. Creating digital presence for brand or business is really exciting challenge for our team as we get a chance to welcome first like, first comment, first visitor and first lead or order.
245%
Successful Rate
Right strategic approach can lead up to 100% successful rate.
#1
Marketing Firm
Dalgety Digital is top most choice in Australia & India region.
53+
Super Brands
Not just served but helped to boost their business through effective marketing.
“Sid and his team helped me in marketing of Kingston Medical Plaza Centre with cost – effective methodology. Attained results were tremendous in terms of awareness & footfall. It is overall good experience while working with Dalgety Digital.”
Dr. Moti Ram
GP at Kingston Medical Plaza, Australia
The Process
First of all, market analysis and competitor’s research was carried out. A marketing strategy plan was displayed to Dr. Moti Ram and got approved from him.
To create digital presence, we started with website (with appointment booking feature), social media channels and local listings, etc. Once all media assets were in place, campaigns with objective ‘awareness’ made live in local areas (serviceable by client).
After good days of launch, we re-structured our campaigns to lead-gen campaigns as the client need appointments on website and social media. Digital marketing helped Kingston Plaza to get appointments from local patients in an effective way. As each stage involved digital processes, recording conversions and custom reports was easier for us and client too.
Conclusion
Kingston Plaza was successfully launched digitally. Among 54,000 people awareness was spread about this new medical center in their neighborhood. Client was able to serve patients those who booked appointment online through website.
